Auckland City of Music Stories
I collaborated with a range of Auckland musicians to make a series of profile videos sharing what makes Auckland a great City of Music to them. The series was presented on a custom built micro-site within the Discover Auckland platform that also featured musician based articles and music event and venue listings. Below is a compile of snippets from the first four videos in the series.
Along with the video series, I also rolled out teaser street posters, sponsored radio gig guides, social and Spotify ads to drive to our website.